Window Displays, Au Printemps (1928)

Artist/Designer: Louis Sognot

Project Location: Paris, France

Figure 1: Display, Au Printemps Department Store, Louis Sognot, Paris, France, 1927. ( Source | Accessed : December 1, 2018 | Photographer: Thérèse Bonney )

Figure 2: Display, Au Printemps Department Store, Louis Sognot, Paris, France, 1927. ( Source | Accessed : December 1, 2018 | Photographer: Thérèse Bonney )

Figure 3: Display, Au Printemps Department Store, Louis Sognot, Paris, France, 1927. ( Source | Accessed : December 1, 2018 | Photographer: Thérèse Bonney )

Figure 4: Display, Au Printemps Department Store, Louis Sognot, Paris, France, 1927. ( Source | Accessed : December 1, 2018 | Photographer: Thérèse Bonney )

Figure 5: Display, Au Printemps Department Store, Louis Sognot, Paris, France, 1927. ( Source | Accessed : December 1, 2018 | Photographer: Thérèse Bonney )

Figure 6: Display, Au Printemps Department Store, Louis Sognot, Paris, France, 1927. ( Source | Accessed : December 1, 2018 | Photographer: Thérèse Bonney )

Figure 7: Display, Au Printemps Department Store, Louis Sognot, Paris, France, 1927. ( Source | Accessed : December 1, 2018 | Photographer: Thérèse Bonney )

Figure 8: Display of fabrics, Au Printemps Department Store, Louis Sognot, Paris, France, 1925-1935. ( Source | Accessed : December 1, 2018 | Photographer: Thérèse Bonney )

Figure 9: Display of circus, Au Printemps Department Store, Louis Sognot, Paris, France, 1928. ( Source | Accessed : December 1, 2018 | Photographer: Thérèse Bonney )

Style/Period(s):
Art Deco

Primary Material(s):
Wood, Glass

Function(s):
Exhibition

Related Website(s):

Smithsonian Libraries | Accessed : December 1, 2018

Au Printemps Wikipedia Page | Accessed : December 1, 2018

BBC The History of the Department Store | Accessed : December 1, 2018

Significant Date(s):
1920-1929, 1927

Additional Information:
Project Description:
Louis Sognot (1892-1970) designed and decorated this interior of the Au Printemps department store on the corner of Boulevard Haussmann and Rue de Provence. At the time, the store would host an annual fair and feature exhibitions on the lower level. This collection of images shows the vitrine displays located throughout the store throughout the 1920s. The images show displays depicting animals, architecture, ocean liners, circuses, and everyday consumer goods.

Images 2-5 show a reproduction of the hilltown of Cote D'Azur. The shop window display was designed for Christmas by Citroën an automobile company. The display cost the company $25,000.

Publications/Texts in Print:
Miller, Michael. The Bon Marche: Bourgeois Culture and the Department Store, 1869-1920. NJ: Princeton Architectural Press, 2014.

Whitaker, Jan. The Department Store: History, Design, Display. London: Thames & Hudson, 2011.

William, John. A History of the Department Store. NY: Macmillan, 1960.

Building Location:
Rue de Provence / Boulevard Haussmann

Significant Dates:
1985- Au Printemps Department Store was founded by Jules Jaluzot and Jean-Alfred Duclos

Supporting Staff/Designers:
Marcel Guillemard- Designed chairs in the tearoom
Charlotte Alix- Room setting for Primavera design department

Tags:
Louis Sognot, Au Printemps department store, paris, france, retail, therese bonney,

Viewers should treat all images as copyrighted and refer to each image's links for copyright information.