Retail, Au Printemps (1920s)

Artist/Designer: Louis Sognot

Project Location: Paris, France

Figure 1: Tea Room, Au Printemps Department Store, Louis Sognot, Paris, France, 1927. ( Source | Accessed : October 20, 2018 | Photographer: Thérèse Bonney )

Figure 2: Ceramics display, Au Printemps Department Store, Louis Sognot, Paris, France, 1927. ( Source | Accessed : October 20, 2018 | Photographer: Thérèse Bonney )

Figure 3: Escalator, Au Printemps Department Store, Louis Sognot, Paris, France, 1927. ( Source | Accessed : October 20, 2018 | Photographer: Thérèse Bonney )

Figure 4: Main Floor, Au Printemps Department Store, Louis Sognot, Paris, France, 1927. ( Source | Accessed : October 20, 2018 | Photographer: Thérèse Bonney )

Figure 5: Store interior, Au Printemps Department Store, Louis Sognot, Paris, France, 1927. ( Source | Accessed : October 20, 2018 | Photographer: Thérèse Bonney )

Figure 6: Glass and China Department, Au Printemps Department Store, Louis Sognot, Paris, France, 1927. ( Source | Photographer: Thérèse Bonney )

Style/Period(s):
Art Deco, Modern, Art Nouveau

Primary Material(s):
Metal, Textile, Wood

Function(s):
Retail Store

Related Website(s):

Smithsonian Libraries | Accessed : October 20, 2018

Au Printemps Wikipedia Page | Accessed : October 20, 2018

Louis Sognot Artnet Page | Accessed : October 21, 2018

Significant Date(s):
20th Century, 1920-1929, 1865

Additional Information:
Project Description:
Louis Sognot (1892-1970) designed and decorated this interior of the Au Printemps department store on the corner of Boulevard Houssmann and Rue de Provence. At the time, the store would host an annual fair and feature exhibitions on the lower level. The store also had a tea room with chairs designed by Marcel Guillemard in pink and yellow. The room setting fr the Primavera design department was also designed by Sognot with Charlotte Alix and featred nickel-plated stools and white oilcloth upholstery. The table and chairs had nickel-plated tubing and black lacquer. The walls were covered with nickel disc appliques.

Publications/Texts in Print:
Miller, Michael. The Bon Marche: Bourgeois Culture and the Department Store, 1869-1920. NJ: Princeton Architectural Press, 2014.

Whitaker, Jan. The Department Store: History, Design, Display. London: Thames & Hudson, 2011.

William, John. A History of the Department Store. NY: Macmillan, 1960.

Building Location:
Rue de Provence / Boulevard Haussmann

Significant Dates:
1985- Au Printemps Department Store was founded by Jules Jaluzot and Jean-Alfred Duclos

Supporting Staff/Designers:
Marcel Guillemard- Designed chairs in the tearoom
Charlotte Alix- Room setting for Primavera design department

Tags:
Louis Sognot, Au Printemps department store, paris, france, retail, therese bonney,

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